The Path to Better Customer Relationships Begins with Empathy

Back when I was a Star Service & Receptionist Cultivatorย (what we callย staff managers here at Ruby),ย Mag was one of my favorite virtual receptionists to listen to while she took calls. Sheโ€™s always had an incredible ability to empathize, and the way she canย pick up onย the slightest show of emotion from a caller is really something. For a person to experience empathy, they must either recognize and understand the emotions of another, or meet another personโ€™s mental state with the appropriate emotional response. Mag can easily do both, and callers love her for it.

Virtual receptionist Mag C.
Mag C.’s warmth shines on the phone

Empathyโ€™s beauty is in its ability to facilitate trust, which is essential for maintaining healthy personal relationships, but empathy can also deepen the quality of your professional associations. With a few kind words, Mag is no longer a receptionist to that caller or client, but someone who is on their team rooting for them. You can actually hear a sense of reliefย in theirย voice the moment that connection is made.

Showing empathy can be particularly comforting to a frustrated customer, or even someone having a tough day. Letting them know that you want their issue resolved just as much as they do will often turn a concerned or upset person into a happy one. ย When speaking with a frustrated caller, try acknowledging their feelings. An understanding tone and the right words can make all the difference in the world to someone whoโ€™s having a less than ideal day.ย You might say,

Iโ€™m sorry to hear that! I can see how this would be frustrating. Let me see what I can do for you.

On the other hand, if your customer is in a great mood or if they have cause to celebrate, celebrate with them! Letโ€™s say a new client is starting a business and they need your law firmโ€™s help with the legal details. If they seem excited, you might say,

Thatโ€™s wonderful! Congrats! Opening a new business is a big move, and youโ€™ve come to just the right place.

It might be tempting to brush off opportunities to empathize for the sake of buttoned-up professionalism or time, but doesnโ€™t it feel great when another person seems to really get where youโ€™re coming from? Empathy, understanding, and compassion come naturally to most people on some level, so next time you feel a calling to empathize, reach out.ย Customers will rememberย your connection the next time they (or their friends) are in the market for your services!