Customer service quiz: How does your business score?

More than technology, marketing, or even a great product or service, the experiences people have with a business are what matter. In fact, the majority of consumers consider customer service a deciding factor in making purchases, and many of us will even pay more for better customer service.  

Despite all the reasons to provide exceptional experiences for their customers or clients, however, many businesses fall short. The numbers tell an alarming story:  

• Nine out of ten consumers say businesses “fail to meet their expectations.”
• These days, 70% of companies have “declining or flat customer satisfaction scores.”
• Poor customer experience costs companies $1.6 trillion every year.