Think back to the last post you posted on your blog. You probably spent a few hours writing the text, clicked the “publish” button, maybe shared links to it on social media—and considered the job done.
This strategy may have worked in the early days of digital content marketing and primitive search engines. But today, the competition for views and attention has become very fierce—which means that to get the same traffic from your content as before, you’ll need to put in more effort to promote the article.
That said, it doesn’t have to be a full-time job. Here are five tricks to grow your blog audience by working smarter, not harder:
1. Use backlinks.
Backlinks are hyperlinks that lead users from other sites to your site. This helps in promotion, increases the number of visitors, and raises the site’s ranking in the search engine’s eyes.
There are several ways to get a link back to your resource. First, the quality of the content is critical since users’ interest directly depends on it. When they find something beneficial, exciting, and unique, they will not hesitate to share it with others. You can also get backlinks through new acquaintances and mutually beneficial relationships. Interacting with creators who write popular blogs or columns will help both parties. You can be a source of helpful information for them, and they can be an excellent way to make themselves known.
2. Consider your expertise, authority, and trustworthiness.
Expertise, authority, and trustworthiness (E-A-T) are controversial topics in the SEO community. Some say E-A-T is an important ranking factor, while others argue that Google’s algorithm can’t measure E-A-T .
In all fairness, likely, Google cannot answer many of the questions regarding E-A-T directly. It cannot verify whether the information is scientifically accurate or whether the author is indeed an expert. But Google can check for proxies E-A-T. For example, if a page correctly mentions all the entities associated with a topic, then this is probably accurate information. If the author’s name is well established on the network, it is related to other thematically similar platforms and profiles. The author is most likely an expert, and this factor will affect the SEO promotion of the site in 2022.
3. Master white hat SEO tactics.
If you want more traffic, it’s time to learn from the professionals and master white hat SEO techniques. In my experience, results will come quickly, regardless of your niche or how many subscribers you have.
All it takes is three simple steps: Find viral content, make it better, and distribute it to the right audience. The goal is to create content that is so useful and necessary that people have no choice but to post a link on their website.
4. Try link swapping.
One of the ways to build your link mass—to get external links with the anchors you need—is a thematic link exchange; that is, an exchange of links with sites whose topics relate to the topic of the resource you’re promoting.
This tactic may require some creative thinking to avoid getting dinged by search engines. For example, instead of directly exchanging reciprocal links between two sites, consider adding another destination—the first link goes to the second, which refers to the third.
If you decide to promote your site in this way, pay attention to factors such as…
- Site indicators: the weight of the link will depend on this.
- Indexability: make sure that the search engine indexes your site’s directory without any problems.
- Your link swapping partner’s E-A-T: always exchange with sites that have high-quality content.
- Longevity: check your backlinks periodically to ensure they’re active.
5. Seek help from professional digital marketing companies.
The choice of an online marketing agency can be daunting. You need to find someone who will work with your personal goals, and the practices they specialize in should match up with your goals as well. That way you know it’ll be worth investing time and money into finding that one digital marketing agency that can share your perspective. To develop effective partnerships, be upfront about your objectives and ask the right questions.
Final words
The content marketing world is changing, and as a result so should your strategy. Creating engaging and creative content is no easy task. It takes time, effort, creativity–and sometimes even some patience! But by following these tips for successful marketing campaigns you can attract more attention to your posts.
