George Washington had wooden teeth.
Humans only use 10% of our brains.
The customer is always right.
Myths and misconceptions are a part of life. And while some are harmless or easily debunked—no mother will mind if you step on that crack—others can get in the way of running your business.
Nowhere is this truer than in customer service.
Countless organizations let assumptions and falsehoods guide how they communicate with the people they serve. Why? Because myths have power. They’re emotionally charged. They’re convenient. And, more often than not, someone has something to gain when you believe them.
So, let’s shine a light on the truth, shall we?
Don’t waste time wondering what your customers want—get the answers you need to grow your business today!
Ruby has helped thousands of businesses overcome and let go of the stubborn myths that get in the way of creating real connections. Through millions of calls and chats, we’ve learned what customers and clients truly need, want, and care about.
Our newest resource, X-pectation files: the truth about small business customers, tackles 7 of the biggest misconceptions that get in the way of long-term growth—helping you answer questions like:
- Are silent customers happy customers?
- Is one bad experience really all it takes to lose a customer?
- Is the phone call dead?
- And more!
What you’ll learn may not go down easily, but it’s all true. Download this free guide now and learn everything you need to create genuine, lasting connections with your customers or clients!
