You’re probably familiar with the NATO spelling alphabet. A as in Alpha, B as in Bravo? That’s the one! It’s a trusty old system that carries a feeling of utilitarianism, and for the military, it’s perfect! However, most companies would like to provide a warmer, more personal customer experience.
That’s why a branded spelling alphabet is perfect for confirming the spelling of names, companies, addresses, or any other bits of information you’d like to spell correctly! When using the Ruby Spelling Alphabet, a conversation might go something like this:
You: May I have your name?
Caller: Certainly! It’s John.
You: Is that John with an H? J as in Joy, O as in Outstanding, H as in Happy, and N as in Naturally?
Caller: Yes, that’s right.
You: Wonderful! Thank you, John!
With a simple spelling verification, you’ll send a message about who you are and the experience you hope to give callers. Suddenly, a routine spelling verification stands out as unique and memorable! Here are just a few of the comments we’ve received so far:
“You’re the most positive person ever!”
“I like your style.”
“I hope you do that with every call! That was the most exciting spelling confirmation I’ve experienced!”
Download the Ruby Spelling Alphabet or create your own using words specific to your company philosophy and values. Watch out for similar sounding words when designing your alphabet. A caller might hear B as in Beach, when you ask, “Is that P as in Peach?” No matter what, callers will love your fresh take!
