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Price increases are a necessity of running a small business. It’s not just that costs have gone up: Business has fundamentally changed. Tried and true principles that worked for multi-generation businesses have crumbled.
All too often businesses are now faced with macro-economic pressure, from labor shortages, to supply chain issues, to rising interest rates, to surging fuel prices, to pandemic shut-downs. Now, inflation.
So what should small businesses do?
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