X-pectation files:

Are consumer expectations higher than they used to be? Can robots really deliver personalized experiences?

Some customer service myths are easy to see through. Others, not so much. And while it’s true that the answers are often just a couple of clicks away—most small business owners can’t afford to spend the workday searching for clues.

Fortunately, we’ve done the legwork for you. Our team of sleuths has reopened nearly 20 years’ worth of customer service case files in order to tackle today’s biggest small business misconceptions. Download the full guide to investigate them yourself!